5 Factors to Consider When Choosing the Right Platform for Your Virtual Event Production

Choosing the right platform for your virtual event production can make a big difference to the success of your event. Plenty of options exist whether you’re organizing an online conference or a live stream. Before making your final decision, it’s important to understand the needs of your audience. Finding a solution that can meet your business model and requirements is also essential.

User-Friendly Design

When selecting a platform for your virtual event production, there are a few key things to remember. For example, choose one that will give your attendees a smooth user experience. You also need a platform allowing your attendees to stream live and prerecorded content. This makes it easier for them to interact with the speakers and the other participants in the event. It is also important to choose a platform that offers robust technical support. This can make all the difference if there are any issues during the event.


When producing an event, whether a trade show or conference, there is a cost associated with everything from booking venues to paying staff, arranging speakers, advertising & branding, and creating an exclusive experience for the participants. In a virtual event, the physical costs disappear, and all these factors are handled online. This is why choosing the right platform for your virtual event production needs is important.

One of the first things an event planner should look for in a platform is flexibility. It should accommodate the specific needs of the event and the attendees.


When it comes to virtual event production, the scalability of your platform will make all the difference. Choosing the right one for your needs will ensure that you can deliver a seamless experience from start to finish.

Scalability refers to the ability of a system to handle increased demands without compromising efficiency or performance. It is also a measure of its adaptability to changes in size or volume, such as adding extra storage rooms to your virtual server or switching an app from one operating system to another.


When it comes to virtual events, many security measures must be put in place. This includes protecting the event attendees’ data and privacy, preventing cyber threats, and securing the platform. A robust security framework can make all the difference in keeping your attendees safe during and after your virtual event. Whether you’re hosting a webinar, live stream or meeting, you need to be able to rely on your event platform to protect all your data. Fortunately, plenty of platforms provide the necessary security to keep your event attendees safe. The key is choosing the one that best meets your needs.


When choosing a platform for your virtual event production, it is important to consider its integrations. These integrations will help your virtual event reach a larger audience, enhance your attendees’ experience, and allow you to capture more data that can be used for future marketing campaigns and networking opportunities. A platform should be able to integrate with your existing marketing automation, CRM and web content management systems so you can leverage their power. This will help you create more relevant pre- and post-event engagements, drive more qualified leads to your sales team, and increase attendee retention.