Business

5 Reasons Why Businesses Should Consider Streaming TV Services

Over the past decade, streaming has trained consumers to think they could watch what they wanted when they wanted. But now, due to Wall Street and bottom-line business decisions, some of their favorite shows are going poof.

Flexibility

The ad-supported (AVOD) and subscription video-on-demand (SVOD) models that streaming platforms employ can make a big difference to businesses. With SVOD, audiences pay a monthly fee to gain access to content without ads—think Netflix. On the other hand, AVOD provides access to the same content for free—ads included. This option allows businesses to find the best fit for their audience and budgets.

The flexibility of the streaming TV service for businesses makes it an attractive choice for various industries, big or small. Television advertising has historically been reserved for large-scale brands. Still, many streaming TV services now offer a self-serve ad platform to allow SMBs to tap into the growing opportunity of television marketing.

Lastly, a major benefit of streaming TV for many consumers is the ability to customize their viewing experience. Cable and satellite TV often comes with a set menu of channels that must be paid for every month. On the other hand, streaming TV allows viewers to choose their favorite shows, movies, and music from various platforms.

This flexibility translates into better consumer engagement, a valuable metric for any business to measure. As more consumers continue to cut their cords and move away from traditional TV, it’s becoming increasingly important for companies to go where their audience is. 

Free Streaming TV

When people think of streaming TV, they often envision subscription services. Another option that may work better for businesses is free streaming TV services. These services do not charge a monthly fee but make money by showing ads on their content. 

One of the reasons these services are popular is that they can reduce or even eliminate a business’s monthly home entertainment costs. Equipment and a high-speed broadband internet connection will still be necessary, but cable or satellite TV savings can easily offset these expenses. Another consideration is the availability of local programming. 

While these services are typically cheaper than subscription options, they can still add up over a year. That’s why it’s essential to carefully weigh the pros and cons of each before making a decision. 

Scalability

Scalability is an essential feature for businesses looking to grow their customer base. It allows companies to adapt their business models and increase efficiency to keep up with the growing demand for their products or services. Businesses with a scalable model are also more resilient, meaning they can weather economic downturns and other unpredictable events more quickly than less flexible ones.

To scale a business, you must ensure that your business systems and infrastructure can handle the increased workload. This involves running performance tests to ensure your cloud solution can handle sudden traffic and data usage surges without slowing down or crashing. The results of these tests should help you identify any bottlenecks in your system so that you can make necessary improvements.

Another benefit of scalability is that it can reduce your IT costs. This is because scalable business solutions allow you to scale your computing power and storage capacity as needed. This means you can save money on IT hardware and software, a significant savings for many businesses.

Convenience

Streaming services offer on-demand TV and movie entertainment. They typically charge a subscription fee and require internet service to use. Users access streaming services through smart TVs, gaming consoles, and smartphones. These devices have built-in apps and can stream video from most services.

Several streaming services offer free ad-supported options that can be a great alternative to traditional cable TV. Ad-supported streaming is especially popular with cord-cutters who originally ditched cable to avoid a big monthly bill but still want access to their favorite shows.

Some streaming TV services try to make it harder for people to pirate their content by blocking devices that share passwords. This practice is known as “password sharing,” it’s a huge problem for streaming TV services that pay for original content, sports channels, and other premium programming. Most streaming TV services monitor user behavior to catch password sharing and convert these customers into paying subscribers. This can lead to a better customer experience and increased retention for your business.

Reliability

Streaming services host their content on servers often located in different geographic regions. Depending on the size of their viewership, these servers may either be owned by the service or hosted in a Content Delivery Network (CDN). The CDN reduces the load on the server by delivering content to users from servers closer to them.

Reliability is the probability that a system will perform as required without failing before a specified time. This is a function of how well the product is designed and manufactured and the process by which it is maintained. Validity, closely related to reliability, involves how well a research method measures what it purports to measure. For example, a thermometer that gives different results each time it is used is unreliable.

On the other hand, if a test produces the same results each time it is used, it is considered valid. This is because the data it produces will likely be meaningful and relevant. This means that the data can be used to make informed decisions.